YNOT: A Shout or a Whisper

As some of you might know - in addition to being the debonair, man-about-town, that I am - I'm also an Associate Editor for the adult entertainment site YNOT (who are wonderful folks, btw) - and here's a brand new one: an interview Sherry Ziegelmeyer and Jay Moyes come in. The owners and operators of Black and Blue Media

A Shout or a Whisper: The Realities of Publicity

YNOT – Let's face it: No business, adult or otherwise, can make a dime if no one knows it exists. This is why it's important to listen to people who know what it takes to take an enterprise from obscurity to popularity, especially in these days when social media distracts and anyone can call himself a marketing guru.

That’s where Sherry Ziegelmeyer and Jay Moyes come in. The owners and operators of Black and Blue Media, Moyes and Ziegelmeyer operate quietly behind the scenes of several well-known companies and individuals — companies and individuals they’ve helped transform from unknowns into household names.

Never heard of Black and Blue? There's a reason for that. The company has been around since 2004, but Ziegelmeyer and Moyes cling to an odd notion that what they do is about their clients, not about them. Consequently, you’ve probably seen more evidence of their work than you realize. 

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YNOT: A Skin-Tight Interview with the Queen of Latex

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YNOT: Senate Credit Union Commits Breast Gaffe

As some of you might know - in addition to being the debonair, man-about-town, that I am - I'm also an Associate Editor for the adult entertainment site YNOT (who are wonderful folks, btw) - and here's a brand new one: a brief about a big boo-boo by the Senate Credit Union:

Senate Credit Union Commits Breast Gaffe

There are times when even the adult industry has to shake its collective head and wonder “What the hell were they thinking?” 

This week was one of those times: a credit union decided to test the boundaries of the old adage “sex sells” by employing suggestive imagery in an advertisement. 

And not just any credit union — the U.S. Senate Federal Credit Union.
History abounds with examples of how bad an idea using human body parts to shill certain products can be. Witness a 15-year-old Brooke Shields cooing “Want to know what gets between me and my Calvins? Nothing.” Or pick from a lengthy list of brouhahas that erupted over Abercrombie & Fitch’s ... well, everything. 

None of that stopped the Senate FCU from employing a female model’s notable assets as a come-on for loans. 

Kimberley Johnson at Addicting Info described the gaffe well: “The credit union recently sent out a mailer with a photo [PDF] of a woman’s torso with a special sparkle graphic directing your eyes to her buxom chest in case you were focusing on her white tank top or long, flowing blonde hair. On one side of the photo, it reads GOT BIG PLANS? Let us worry about the money … you’ve got a lot of living to do.” 

The flipside of the flyer urges members to “please borrow responsibly.”
Now don’t get us wrong: The flyer is attractive in a disembodied-boobs, impersonal sort of way. If it had been marketing Mel's Used Cars, a few eyebrows might have risen, but most folks would have given the mailer the attention it deserved (or didn’t). If the flyer had been distributed by a major national brand, millions of robotically created letters and phone calls of outrage no doubt would have followed. 

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YNOT: Shaking Up Video Consumers

As some of you might know - in addition to being the debonair, man-about-town, that I am - I'm also an Associate Editor for the adult entertainment site YNOT (who are wonderful folks, btw) - and here's a brand new one: a great interview with Bernhard G of Clipshaker and Shakecash:

Shaking Up Video Consumers

People in the adult entertainment business have a tendency to dismiss so-called new technology as something they’ve seen before. Because the industry traditionally has been a proving ground for new ideas, much of what is touted as “new” has been seen before in one form or another. Sometimes products are just a little too far ahead of their time to gain traction, and at other times there’s no good reason to abandon an older product that continues to do its job admirably.

Bernhard G. hopes to avoid those pitfalls with Clipshaker. He calls the video player “a whole new way for adult entertainment consumers not just to access their favorite content, but also to organize it to their liking.” The product comes complete withan affiliate program: Shakecash.

We’ll let him tell you about it himself.

YNOT: Give us a quick history of your introduction to the crazy adult entertainment business.

Bernhard G.: Coming from the software business, I realized that watching adult movies could be improved. After research, I started this project, and that brought me to the industry.

YNOT: Give us a quick explanation of Clipshaker.

Clipshaker is a software application for Windows or Mac that helps users to organize their favorite scenes in their porn collection. The product was made to let users separate the best from the rest and let them manage the clips they own.

A user can take his video files, trim — or “clip” — them with three mouse clicks, and then associate tags or keywords with the clips he has created. He then can search for his clips and create playlists that contain clips. Think iTunes: All the clips in one playlist can be played one after another. Also, a user can play his clips or playlists in up to 16 players in parallel, like on a surveillance monitor.

It is our ultimate goal that our users only watch the stuff they like, in a very new way, in order to get the maximum level of satisfaction.

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YNOT: Rising to Condoms’ Defense

As some of you might know - in addition to being the debonair, man-about-town, that I am - I'm also an Associate Editor for the adult entertainment site YNOT (who are wonderful folks, btw).  So I'm going to start sharing some of the stuff I'm doing for them...

Starting with this very fun interview with Phil Harvey and Chris Purdy who run a wonderful organization called DKT International that's "a social marketing nonprofit working in Latin America, Africa and Asia to improve access to reproductive health products and services."

Rising to Condoms’ Defense

Quick: What do you think of when you hear the word condom? For some in the adult industry, the first response may be a grimace as a few California municipalities recently passed laws mandating condom use in all sexually explicit productions. 

But far too few people think of condoms — and all the other kinds of safer-sex products available today — as affirmations and indications of respect for life. For each safer-sex product made, sold and used, two people may have been spared disease or death. 

While the content-production portion of the adult entertainment industry, at least in California, chafes under new condoms-required legislation, people in developing countries are learning how condoms, sex education, family planning, oral contraceptives and a host of other sexual wellbeing considerations can improve the quality of their lives. In parts of Africa, for example, traditionally poor communication about safer-sex practices has led to the spread of sexually transmitted diseases that can be life-threatening. 

At the forefront of the mission to get condoms into developing countries and educate everyday people about their correct use is DKT International. 

Founded in 1989, DKT International’s core mission is “to provide safe and affordable options for family planning and HIV prevention through social marketing.” The organization spearheads 19 programs in 18 countries, and in 2011 provided 650 million condoms, more than 72 million cycles of oral contraceptives, more than 14 million injectable contraceptives, one million IUDs and 12 million misoprostol pills. DKT’s statistics indicate that last year its efforts prevented seven million pregnancies, 11,000 maternal deaths and 1.4 million abortions.

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Condemning the Past so as Not to Repeat It

- and here's a brand new editorial piece I just did for YNOT: this time about how, even though things may look bad, being cynical in regards to sexual progress isn't a wise choice ...

YNOT – It's easy to see why optimism has fallen out of favor. The other side in the culture war has its own network: billions of dollars provided by adamantine corporations, hundreds of thousands of cloudy-eyed citizen solders willing to die — and even worse, kill — at the whim of their leaders. And the so-called friends crouching alongside us in the trenches have proved to be fair-weather at best; cowardly at worst.

Just looking at the headlines is enough to make even the most delusional of the remaining hopeful hang their heads in leaden defeat: Republican candidate Michele Bachmann (and others) solemnly signs a document pledging allegiance to a Christian fanaticism that would mean institutionalized bigotry for gays and lesbians and criminal persecution for “pornographers” (in other words, all of us). If Bachmann’s religious zealotry weren’t bad enough, there are others overtly attempting to sway the public perception that pernicious evil masquerading as “family values” somehow is mainstream.

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It Only Hurts When I Laugh -

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